Detailed Notes on grafik data hk 2023
Detailed Notes on grafik data hk 2023
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Note: Snap’s advertising sources only publish audience gender data for “female” and “male” people, although the figures published for these demographics don’t always include approximately the full person figure, so percentages proven below may not sum to 100 percent.
Go global: see how Hong Kong’s current “condition of digital” compares with connectivity in other nations by looking at our flagship Digital 2024 World wide Overview Report, which incorporates numerous slides of worldwide digital data, and our in-depth Evaluation of what these figures may well suggest in your case.
Having said that, as we pointed out from the Fb portion earlier mentioned, improvements within the viewers attain figures printed in Meta’s advert setting up equipment never necessarily correlate with In general modifications in its platforms’ Lively user bases.
For this reason, we recommend warning when evaluating the social media user values printed Within this yr’s stories with These printed in previous years, In particular mainly because improvements in documented values could be the result of “corrections” within the resource data, as well as variations in genuine person behaviour.
For a result, variations in advert get to may well not essentially indicate any transform within the System’s In general user foundation.
“Believed audience dimensions just isn't a proxy for month to month or every day Energetic users, or for engagement. Estimates aren’t intended to match population, census estimates or other sources, and will vary depending on variables such as the amount of accounts across Meta technologies somebody has, how many momentary readers are in a selected geographic area at a presented time, and Meta user-claimed demographics.”
Having said that, Notice that LinkedIn’s advertising equipment publish audience reach data based upon total registered members, instead of the month-to-month active end users that kind The premise of the ad achieve figures released by most other social media platforms.
In the meantime, TikTok’s ad get more info get to in Hong Kong was equivalent to 1.0 per cent from the area Net person foundation in the beginning of the yr, in spite of age.
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These headline stats provide a great overview in the “point out of digital” in Hong Kong, but to be able to sound right of how digital tendencies and behaviours are evolving, we must dig further in to the data.
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Just in advance of we get to the full report, Below are a few solutions for even more reading, that will supply extra context for our full list of Digital 2024 numbers for Hong Kong:
Even so, Be aware that Lots of people worldwide make full use of multiple cell relationship – for example, they might have a single link for personal use, and One more a person for function – so it’s common for mobile connection figures to substantially exceed figures for whole populace.